COOKIES POLICY

Last Updated Date: [12/03/2024]

INTRODUCTION

This Cookies Policy should be read together with our Privacy Policy and Terms of Use.

We provide this Cookies Policy to explain how and why cookies, tracking pixels and other similar technologies may be stored on and accessed from your device when you use or visit our websites (including https://www.houselux.com) or our mobile applications.

In this Policy, HOUSE PRIME INFORMATION TECHNOLOGY L.L.C, shall be referred to collectively as “Houselux”, “we” or “us”.

WHAT ARE COOKIES

Cookies are small data files that are placed on your computer or mobile devises when you visit a website. They are widely used by website owners for the purpose of facilitating their website operations and to provide reporting information.

This website uses third party analytics (“Third Party Analytics”) to enable third party features or functionality to be provided on or through the website (example: advertising, interactive content, and analytics).

Third Party Analytics use cookies and/or text files to analyse website traffic. Information generated by cookies with your details (including your IP address) is transferred to servers operated by Third Party Analytics. Third Party Analytics process this information to evaluate your use of this website, compile reports about this website’s activity on our behalf, and deliver other related services regarding website and Internet use. Third Party Analytics may also share this information with third parties insofar as this is necessary or if these third parties process the information on behalf of them. You may disable the cookies from your browser by adjusting your browser settings. However, in this scenario, you may not be able to make full use of all the functions available on this website.

THIRD PARTY ADVERTISERS

Third party tracking pixels are used on our website. This means that third parties may use cookies, web beacons, and similar technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target adverts. If you wish to opt out of the use of these tracking pixels, please adjust your browser settings.

We allow third party advertising networks to serve advertisements on our behalf. Third party advertisers may place cookies on the browsers of visitors to its website(s) and may send its own cookies to the visitors’ cookie file. The cookies will allow these third-party advertisers to apply their personalized retargeting technology and to serve personalized banners; third party advertisers may collect and use this data in accordance with all applicable laws and regulations (including but not limited to laws governing privacy and data protection). Third party advertisers will have their own privacy policies, and these will be available on their websites.

USE OF COOKIES

Like many websites, this website uses cookies (which may also be placed and read by third party providers, including but not limited to Google Analytics), which are files that collect data and store information on your hard drive. Cookies are used for purposes that include but are not limited to allowing the user of such information or the website to identify account holders, track new users, record session information, and generally to optimize your experience.

Most browsers accept cookies automatically, but if you choose, you can disable the cookies from your browser. However, you may find that certain functions and features will not work as intended on the services that you require, therefore, we strongly recommend the acceptance of the cookies policy when prompted to do so.

WEB SERVER AND APPLICATION LOGS

Our servers automatically collect certain information to help us administer and protect our services, analyse usage, and improve users’ experience. The information collected includes, amongst others:

1. IP address and browser type.
2. Device information including Unique Device Identifier (UDID), MAC address, Identifier For Advertisers (IFA), and similar identifiers we or others may assign.
3. Device operating system and other technical facts.
4. Pages visited and content viewed, stored, and purchased.
5. Information or text entered.
6. Links and buttons clicked.
7. URLs visited before and after you use our Services.

INTEREST-BASED ADVERTISING (IBA)

Interest-based advertising (IBA) allows us to deliver targeted advertising to users of our services. IBA works by showing you advertisements that are based on the type of content you access or read. For example, as you browse our services, one of the cookies placed on your device will be an advertising cookie so we can better understand what sort of pages or content you are interested in. The information collected about your device enables us to group you with other devices that have shown similar interests. We can then display advertising to categories of users that is based on common interests.

If you want to opt out of receiving interest-based advertising, it does not mean that you will no longer receive advertising when you are using our services. It just means that we will not use information collected about you for IBA and that any advertising you see will not be customized or relevant to you. Please note that if you delete cookies, use a different device, or change web browsers, you may need to opt out again.

Mobile devices have an identifier that gives companies the ability to serve targeted ads to a specific mobile device. In many cases, you can turn off mobile device ad tracking or you can reset the advertising identifier at any time within your mobile device privacy settings. You may also choose to turn off location tracking on your mobile device. If you turn off ad tracking or location tracking, we will no longer use information collected from your device’s advertising identifier for the purposes of advertising. You may still see the same number of ads, but they may be less relevant because they will not be based on your interests.

CONTACT US

If you have any questions relating to our Cookies Policy, please send an email to [email protected].